Direct Answer
Sherwin-Williams sells three primary traffic paint product lines: Setfast Acrylic Waterborne (fast-dry, ODOT QPL listed), Promar Traffic Marking (standard waterborne acrylic, broad state QPL coverage), and ProPark (parking-lot-grade waterborne acrylic). Setfast is the premium choice for fast cure and high-spec DOT work. Promar is the standard for state-route and large-commercial. ProPark is the value tier for HOA and small-commercial parking lots. All three meet AASHTO M248 chemistry spec and embed AASHTO M247 glass beads. Industry baseline pricing runs $40 to $115 per gallon depending on the SKU.
Why Sherwin-Williams matters in this category
Sherwin-Williams is one of the largest U.S. traffic paint manufacturers and operates a deep distributor network in Oregon and the broader Pacific Northwest. The company's traffic-paint product line is listed on most state DOT Qualified Products Lists, including the Oregon Department of Transportation QPL. For commercial parking-lot work, Sherwin-Williams is the most common name on the pail.
The company's Pacific Northwest distribution flows mostly through dedicated traffic-paint accounts at S-W stores in Portland, Salem, Eugene, Medford, and Bend. Most professional installers run a Sherwin-Williams account because of the supply chain reliability and the ODOT QPL match.
For chemistry detail, see our traffic paint chemistry comparison.
Sherwin-Williams traffic paint product lines
Setfast Acrylic Waterborne
Setfast is the fast-dry premium tier in the Sherwin-Williams traffic paint line. It is engineered for the 30-minute reopen use case: drive-thru, hospital, retail off-hours, airport apron. Cure to no-track runs roughly 15 to 30 minutes at 70 to 75 deg F substrate. AASHTO M248 Type N waterborne chemistry. Listed on ODOT QPL and most state QPLs.
| Spec | Setfast |
|---|---|
| Chemistry | Waterborne acrylic |
| Solids by volume | ~65% |
| Recommended wet mil | 15 mil |
| Cure to no-track | 15 to 30 minutes |
| Substrate temperature minimum | 50 deg F |
| ODOT QPL | Yes |
| EPA AIM rule VOC compliance | Yes |
| Industry baseline cost per gallon | $70 to $115 |
Promar Traffic Marking
Promar Traffic Marking is the standard waterborne acrylic SKU for state-route and large-commercial work. Cure to no-track runs roughly 30 to 60 minutes at 70 deg F substrate. Strong color retention and bead retention across multi-year repaint cycles. Listed on multiple state QPLs.
| Spec | Promar Traffic Marking |
|---|---|
| Chemistry | Waterborne acrylic |
| Solids by volume | ~60% |
| Recommended wet mil | 15 mil |
| Cure to no-track | 30 to 60 minutes |
| Substrate temperature minimum | 50 deg F |
| ODOT QPL | Yes (specific SKUs) |
| EPA AIM rule VOC compliance | Yes |
| Industry baseline cost per gallon | $50 to $90 |
ProPark
ProPark is the parking-lot-grade SKU built for HOA, small-commercial, and light-traffic use. Cure runs 45 to 90 minutes. Slightly lower solids and slightly looser color tolerance than Promar. Most state QPLs do not list ProPark, but it meets AASHTO M248 chemistry spec.
| Spec | ProPark |
|---|---|
| Chemistry | Waterborne acrylic |
| Solids by volume | ~55% |
| Recommended wet mil | 12 to 15 mil |
| Cure to no-track | 45 to 90 minutes |
| Substrate temperature minimum | 50 deg F |
| ODOT QPL | Generally no |
| EPA AIM rule VOC compliance | Yes |
| Industry baseline cost per gallon | $40 to $75 |
Which SW SKU fits your project?
| Project Type | Recommended SW SKU | Why |
|---|---|---|
| ODOT or city DOT state-route work | Setfast or Promar | ODOT QPL listing required |
| Hospital, drive-thru, airport apron | Setfast | Fast-cure premium |
| Large retail center, mixed-use | Promar Traffic Marking | Standard chemistry, broad QPL |
| HOA multi-family lot | ProPark | Value-tier for moderate traffic |
| Small office park | ProPark | Light-traffic spec is adequate |
| Tech campus with low-VOC requirement | Promar with low-VOC option | Verify SKU sub-50 g/L if required |
What does a real Sherwin-Williams install look like?
A real install ran like this. We struck a 16,000-square-foot drive-thru-anchored retail center off Sandy Boulevard in Portland in April 2026 -- 88 stalls, 4 ADA, 1 fire-lane curb, 2 stop bars at the drive-thru exit, 1 continental crosswalk. The owner needed an overnight reopen window. Substrate temperature ran 54 to 62 deg F.
We selected Sherwin-Williams Setfast Acrylic Waterborne at 15 wet mil for the stall lines and stop bars (cure to no-track averaged 22 minutes at 58 deg F substrate), Promar Traffic Marking yellow for the fire-lane curb (40 minutes cure), and preformed thermoplastic for the ADA International Symbol of Accessibility on each accessible stall. Total Setfast consumed: 6 gallons across white and yellow. Total Promar yellow for fire lane: 1 gallon. The choice of two SW SKUs on one job is typical when the use case mixes fast-cure stalls with longer-cure curb work.
For Portland-specific sourcing, see our traffic paint Portland Oregon page.
Sherwin-Williams pricing baselines
| SKU | Industry Baseline Range per Gallon |
|---|---|
| Setfast Acrylic Waterborne | $70 to $115 |
| Promar Traffic Marking | $50 to $90 |
| ProPark | $40 to $75 |
Current Market Reality
Sherwin-Williams pricing in 2026 sits at or above the broader category baseline because of brand premium and account-based distribution. Pail availability is generally stronger than smaller manufacturers, with same-day or next-day fulfillment from most Pacific Northwest stores. The premium is real but justified by reliability and QPL coverage. For service-side pricing context, see our line striping basics overview.
Frequently Asked Questions
Is Sherwin-Williams Setfast worth the price premium? For projects that need a 30-minute reopen window -- drive-thru, hospital, airport, busy retail off-hours -- yes. The fast-cure premium pays back in shorter site-closure time. For projects that can accept 60 to 90 minute cure windows, Promar at the lower price tier is the better fit.
Can I mix Setfast and Promar on the same job? Yes, common practice. Setfast on the time-critical lines (stalls in a drive-thru, fire-lane red, stop bars at intersections) and Promar on lower-priority lines (perimeter stall lines, secondary aisles) is a typical mix. The two SKUs are color-matched within Sherwin-Williams' QC tolerance.
Where can I buy Sherwin-Williams traffic paint in Oregon? Sherwin-Williams operates company stores throughout Oregon, and the company's traffic-paint accounts are typically held at the larger Portland-metro stores plus Salem, Eugene, Medford, and Bend locations. Most professional installers buy on account, with delivery to the job site for larger orders.
Does Sherwin-Williams make thermoplastic? Sherwin-Williams' core traffic-paint line is liquid (waterborne acrylic). The company does not manufacture thermoplastic in the same line; thermoplastic is sourced from specialty manufacturers such as Ennis-Flint, Pervo, and SealMaster. For Ennis-Flint detail, see our Ennis Flint traffic paint buyer's guide.
How long does Sherwin-Williams traffic paint last on a parking lot? Setfast and Promar at 15 wet mil with proper bead drop typically deliver 18 to 30 months on moderate-traffic parking lots, similar to other AASHTO M248 waterborne acrylic products. ProPark on lighter-traffic lots delivers similar lifespan with marginally faster fade. Lifespan depends more on traffic count, surface prep, and bead quality than on brand selection within the AASHTO-spec category.
From the Cojo Crew
We run Sherwin-Williams as the default supplier on most commercial work because of QPL coverage, supply chain reliability, and pail availability across Oregon. Setfast handles our drive-thru and hospital work. Promar handles standard retail and HOA. ProPark fills the value tier when the customer asks for the lowest price and the lot is light-traffic. The brand is one piece of the spec; surface prep and bead drop matter more for outcome than brand choice within the AASHTO category.
Always verify current code requirements with your local jurisdiction. This article reflects May 2026 specifications.
Get a quote for Sherwin-Williams traffic paint installation.